Ascend

When our friends at Bass Pro Shops asked us to develop a brand new, more technical outdoor brand than what you might expect to see at the Grandaddy of Outdoors Stores, we created it from the ground up. Implementing our branding process (and with plenty of trail mix handy), we defined a unique brand position and drove it across every consumer touch point from brand identity up through package design, social, experiential, digital and national television.