Bass Pro Shops

We've been agency of record for Bass Pro Shops for over a decade. In that time, we've moved them from standard price-item retail commercials to a fully integrated campaign. We've connected with loyalists and expanded the customer base by exposing the emotional benefit of the brand like never before. We've also helped Bass Pro build traffic during promotional windows with a long-running comedy campaign featuring members of the ever-growing Bass Pro Shops Family. Insert bad fishing pun here.