Stifel

For advisors dealing with the corporate bureaucracies of "big box" investment firms, Stifel is a welcome sign in an otherwise stifling landscape. Our "We Think You'll Like It Here" campaign cuts through the red tape of rival firms by personifying them in the awful, non-people person of Fred Tape. By humorously highlighting common ways financial firms and upper management limit their advisors' abilities, Kuhl / Swaine showed that Stifel understands advisors better than anyone else and provides an environment where they can truly grow personally and professionally.